HFA Mtn Logo.png
 

The experiential marketing agency

designed for health and fitness brands

 

 

HFA Mtn Logo.png
 

The experiential marketing agency

designed for health and fitness brands

 

Services

Our passion is helping health and fitness related brands create genuine connections with their target consumers at experiential marketing events.
 
With experience in brand-building experiential marketing activations, national retail demo programs, strategic account management, guerrilla marketing, sponsorship activation, and go-to-market strategy coaching, Health and Fitness Activations can help you grow your retail sales and expand market share.
Food truck experiential marketing in Austin, Texas

EXPERIENTIAL
MARKETING

We create memorable branded experiences that will leave an impression on your target demographic. Let us help you plan and execute your next tradeshow, ocean clean up, marathon expo, or a custom event designed just for you!

Kebo in-store demos with Health & Fitness Activations

RETAIL
DEMOS

Our turnkey demo program makes it easy to support your retailers with the best product sampling events in the health and fitness industry. We’ve got the organization, communication, and passion needed to create a successful demo program.
Synergy Raw Kombucha experiential marketing with Health & Fitness Activations

RETAIL SALES
SUPPORT

Replacing or complimenting the traditional broker model, our 12-24 week programs focus on gaining and supporting new distribution. We support with sales, merchandising, retailer education, and more.

Jessica Shields running a marathon

Our Roots

 

Health and Fitness Activations was founded to answer a need…a need for speed. Wait no, a need for passion.

Jessica Shields, the founder of Health and Fitness Activations, is an avid marathoner. She knows how far hard work, determination, and passion can take you. And when she was in your shoes, using an agency to support her at experiential marketing events and in store product sampling, she was disappointed in what she saw.

The agencies didn’t seem to “get it.” The activation ideas lacked inspiration and brand relevance. The salespeople and brand ambassadors had little to no passion or education on the brand. She wanted an agency that created memorable experiential marketing events staffed with brand ambassadors who could sell without “selling” because their desire to share what made this brand amazing naturally spilled out in every conversation.

So, she set off to create this agency. Building on what she learned in 10 years as an experiential marketing manager and brand ambassador and 7 years in CPG sales, Jessica created a high-touch agency to connect brands with their target consumers at events designed to bring the brand to life. Her team’s passion for health and wellness, organization, and hand-selected brand ambassadors make Health and Fitness Activations stand out in the field marketing space.

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Dive Deeper with our Blogs!

When Is It Time to Let a Brand Ambassador Go?

Unless you’re a monster, letting people go is probably not your favorite part of the job. For many, the idea of letting a team member go gives them a nauseous feeling. But, ultimately, it’s important to your company and your

How to Measure the ROI of Retail Demos

When clients come to us for retail demos, they often want to know how they can measure their ROI. It’s a valid and important question. At HFA, it’s imperative that our clients see a high ROI on their retail demo

Experiential Marketing: The #1 Key to Success

Location, location, location. It’s the most important factor in a real estate purchase and it’s just as important in experiential marketing. Choosing the location for your next experiential marketing event is the single most important factor that will lead to