A Rising Tide Lifts All Boats: When Other Agencies Get It Right

Compare these two scenarios, both from real-life conversations Alicia and I have had with potential customers. Me: “Hi, your jerky tastes really great. Do you guys currently do demos?” Prospective Client: “I hate agencies.” Me: “Hi, your organic cold brew coffee is really great. Do you guys currently do demos? Prospective Client: “We do. We […]