Brand-Building Strategy and Events
We Feel You
Blood, sweat, and tears are all part of the journey in creating a “baby” (i.e. brand) worthy of holding a place in your target consumers’ hearts. Can we get an amen? We know you want to share the message about your brand yourself…but the reality is, sometimes you need some help! That’s where we come in.
Whether it’s helping you in the early stages creating go-to-market strategy, fleshing out your sales team, supporting new distribution with retail demos, or creating custom experiential marketing events that make a statement about your brand, Health and Fitness Activations can help you every step of the way!
HFA Can Help Every Step Of The Way!
Step 1
Put Together A Solid Plan
Launching in retail can be overwhelming and missteps early on can cost you big in the long run!
Which retailer(s) should you pitch first? What information do you need for your first meeting with a category manager? What kind of concessions do you need to make in order to have short term AND long term success?
Avoid key mistakes emerging brands make with this one-on-one consulting that will help you navigate the world of retail!
Step 2
Gain New Distribution
Great! You’ve received a green light from the category manager! Your product is going to be on the shelves. Pop the champagne!
Unfortunately, it’s not that easy. Many times, even though the chain’s corporate office has approved your SKU, stores are slow to bring your product in, sometimes resulting in months of missed retail sales. You need in-store support to make sure the product is not only on the shelves, but the store staff also knows what it is and why it’s amazing.
STEP 3
Support New And Existing Distribution
Once your product is on the shelf, you’ve got to make sure it moves. Product sampling is a great way to increase retail sales – immediately and ongoing. And when leveraged well, demos can also help your sales team secure off shelf placements. Double win!
You’ll want brand ambassadors who feel like a natural extension of your company representing you in stores. That’s one reason passion is our #1 requirement for our team members!
STEP 4
Build Brand Awareness
Custom experiential marketing programs are an ideal way to create a lasting impression on your target consumers. Meet marathoners at local running clubs or marathon expos. Meet young professionals at industry tradeshows. Or how about connecting with music aficionados at SXSW?
Where to connect with consumers might not be as important as how you connect with them. You’ve got thousands of people you’d like to connect with…but how? Health and Fitness Activations creates branded events that are as unique as you are!
