Go-To-Marketing Consulting
Are you a small business that is growing, but having a hard time navigating the world of CPG?
Mistakes early on can have a huge impact on your long-term retail sales.
HFA can help you answer questions like which retailers to target, how to best support them once you are on-shelf, and how to measure the performance of your trade spend.
With a background in Strategic Account Management at an industry-leading health-focused brand, Jessica Shields has put together a program that will help you put your trade spend to work! In her time in the CPG world, Jessica increased the retail sales in her accounts between 12 and 24% by adjusting the way trade spend was utilized. Now, she has put together this go-to-market strategy that can benefit any CPG brand!
In addition, we have partnered with Promomash, who has a robust trade spend analysis platform that will show you the results in numbers.
PROGRAM OVERVIEW
5 Consultations
Initial Meeting: 2 hours in-person or video-conference**
Four bi-weekly 1-hour video conference meetings
**depending on location
GOAL SETTING
Define Success
Gross Profit
Net Profit
Velocity
Points of Distribution
Market Share
Review Brand and Category
Competitive landscape
Advantage over competitors
Current distribution
Challenges
Company financials
RETAIL TRADESPEND STRATEGY
How to select retailers
How to maximize your tradespend dollars
Brand positioning
Brainstorm innovative ideas for in-store activations
Analysis of trade spend ROI*
*Customer to provide data or use Promomash data. Promomash subscription not included in HFA pricing.
OPERATIONS EVALUATION
Deep dive into key issues that can often stunt a CPG brand's growth
Channel Strategy
Supply Chain
Cash Flow
SKU Rationalization
Internal Bandwidth
