Meet the HF
Meet the
HF
Models and
acts on her
days off
Grammar
Enthusiast
Becca Morello
Director of Operations AKA
Goal Crusher
Noraliz Miranda
Account Manager
AKA
Miss Initiative
Pro at
helping
start-ups
scale
Has an
incurable
case of
wanderlust
Forever
practicing
yoga & catching
up on
laundry
Loves
hiking,
arts & crafts
& anything
new
Polly Dhanani
Systems Specialist
AKA
The Machine
Fitness
Fanatic
Pittsburgh
Steelers
super fan
Jacquelyn
Housley
Social Media
Manager AKA
The Beauty
Queen
HFA’s first
full-time employee
Based in
Southern California
Alicia Boisvert
Business
Development
Manager AKA
Dreamcatcher
Kayla
Kalinoski
HR Manager
AKA
The Law
Lover
of all things
outdoors
Mushroom
Aficionado & Environmental
Advocate
Certified personal trainer since 2008
Our internal
go-to for
homeopathic
remedies
Laura Schneider
Account Manager
AKA
The Realist
There are some people
who will give it to you straight.
Laura is one of those people.
Sometimes we get our heads in the clouds a bit and Laura will always bring us back down to planet earth. She’s a go-getter and loves to have a plan in place, setting herself and her brand ambassadors up or success! Her ability
to strategize helps her with the never ending game of schedule Tetris.
Jessica Shields Founder AKA Momma J
Marathoner
Paddleboarder
World Traveler
Dreamer
Bio &
Foster
Momma
Jessica founded HFA in 2012.
She saw agencies were pretty lackadaisical in how they planned and staffed their experiential marketing programs, resulting in forgettable, low ROI events. She decided to take a different approach – creating lively events that embody the client’s personality, staffed with brand ambassadors who share the client’s passion.
Models and
acts on her
days off
Grammar
Enthusiast
Becca Morello
Director of Operations AKA
Goal Crusher
Becca started off
as our on-call manager. Her
ability to manage multiple fires at
a time, while also keeping track of her quarterly goals impressed us all. She moved into the Director of Operations role in late 2021 where she is laser-focused on taking HFA to the next level, measured in both the quantity and quality of our experiential marketing events.
Noraliz Miranda
Account Manager
AKA
Miss Initiative
Day one of
Noraliz’s tenure with
HFA, it was clear she is a
woman who gets things done. She’s
the master of staying on top of her to
do list…and the rest of the team’s! If
you think of something that needs to
be done, odds are, she’s already
done it. Noraliz started off as an administrative assistant, and now
manages several of our
larger accounts.
Pro at
helping
start-ups
scale
Has an
incurable
case of
wanderlust
Forever practicing
yoga & catching
up on laundry
Loves
hiking,
arts & crafts
& anything new
Polly Dhanani
Systems Specialist
AKA
The Machine
Polly was our
“early adopter,” joining
the HFA team in July 2018
(pre handbooks and direct
deposit!). Since then, she’s supported pretty much every client activation in one way or another. We recently created the systems specialist role for her after discovering her superpower of finding apps and formulas to
help us all be more
organized and
efficient.
Fitness
Fanatic
Pittsburgh
Steelers super fan
Jacquelyn Housley
Social Media
Manager AKA
The Beauty
Queen
Jacquelyn
is the one we go
to when anything needs to be
pretty – a social media graphic, an email template, an insert, a holiday card, etc. Her eye for design is freaking amazing and she’s always learning something new. If you noticed the major improvement
in our social media
content in late 2020…
that’s all Jacquelyn.
HFA’s first
full-time employee
Based in Southern California
Alicia Boisvert
Business Development
Manager AKA
Dreamcatcher
Where do we even start
with Alicia? She has literally done
every job at HFA. She started out as a brand ambassador, quickly rose to CEO, then found her passion is for building new experiential marketing
programs. Alicia works with all our new clients – diving into their brand’s culture, processes, and products, then uses that knowledge to build out successful
demo and event programs.
Kayla Kalinoski
HR Manager
AKA
The Law
If you get a
paycheck or invoice
from us, you have met Kayla.
After successfully launching
the Nordic Naturals program in
2019, Kayla transitioned to HR & Finance Manager. It takes a special kind of person to manage the hundreds of brand ambassadors
we have here. And Kayla’s the perfect fit. She’s a unique blend
of easygoing, hard-working,
and detail-oriented.
Mushroom
Aficionado & Environmental
Advocate
Lover
of all things
outdoors
Certified personal trainer since 2008
Our internal
go-to for
homeopathic
remedies
Laura Schneider
Account Manager
AKA
The Realist
There are some people
who will give it to you straight.
Laura is one of those people.
Sometimes we get our heads in the clouds a bit and Laura will always bring us back down to planet Earth. She’s a go-getter and loves to have a plan in place, setting herself and her brand ambassadors up for success! Her ability
to strategize helps her with the never ending game of schedule Tetris.
Working
on his
degree in
Agriculture
Salvador Canul
Operations Support
AKA
Zoomer
Salvador is the newest
member of the team. His hustle
impressed Jessica so much on a
project for her other business, beCAUSE minded, she knew he needed to be part of our HFAmily. So, we created a job just for him! He wears many hats – shipping all of the kits, reviewing Promomash
end of shift reports, and confirming demos with department
managers.
Jessica Shields
Founder AKA
Momma J
Marathoner
Paddleboarder
World Traveler
Dreamer
Models and
acts on her
days off
Becca Morello
Director of
Operations AKA
Goal Crusher
Noraliz Miranda
Account Manager
AKA
Miss Initiative
Pro at
helping
start-ups
scale
Polly Dhanani
Systems Specialist
AKA
The Machine
Forever
practicing
yoga & catching
up on laundry
Pittsburgh
Steelers
super fan
Jacquelyn
Housley
Social Media
Manager AKA
The Beauty
Queen
Alicia Boisvert
Business
Development
Manager AKA
Dreamcatcher
Based in
Southern California
Kayla Kalinoski
HR Manager
AKA
The Law
Mushroom
Aficionado &
Environmental
Advocate
Our internal
go-to for
homeopathic
remedies
Laura
Schneider
Account Manager
AKA
The Realist
Salvador Canul
Operations Support
AKA
Zoomer
Working
on his degree
in Health
Sciences
OUR COMPANY VALUES
PASSION
ETHICS
We believe transparent communication is one of the key building blocks of trust. We consistently stretch ourselves to be radically transparent with our clients, our field marketing team, and our internal team. Sometimes it’s uncomfortable, really uncomfortable, but it sets the stage for authentic relationships. We share our wins, but also our ideas didn’t work out as planned, and when we just flat out messed up. We believe this makes our team one of the strongest in the experiential marketing space.
TRANSPARENCY
